Numbers Lie, Engagement Doesn’t

When it comes to measuring the success or failure of any online campaign people always want to see the numbers. How many visitors came to the site, how many fans do you

10 Ways To Get ROI From Social Media

Implementing a social media strategy is not for everyone. How it typically goes down for most companies is the company owner (or one of their C-Suite members for larger corporations) attends a

What I Learned At The Art Of Marketing

Last Sunday afternoon I was sitting around a table with a bunch of bloggers at TBEX talking about how I would love to attend the upcoming The Art Of Marketing. Little did

What I Learned From TBEX

As I first started writing this post, I quickly realized that I was going against some of the very things I planned on writing about in this post. Don’t worry, I did

7 Reasons To Watch Be The Boss Canada

On Thursday, June 6, 2013 at 9pm EST Be The Boss Canada will launch on the W Network presented by Corus Entertainment. I had a chance to get a sneak peak of

Welcome To My New Blog

If I were to guess, you arrived at this blog for one of the following reasons: 1) You know me and/or follow me on some social network and I linked to this